Scent clings best to moist or humid skin, so the old standby is true - apply perfume to your pulse points which are the areas on your skin where blood flow is the strongest and the skin is the warmest: to the inside of your wrists, back of your knees, around your ankles, neck, behind your ears, between your breasts, and inside your elbows. Sometimes it is best to put it on right after a shower!
I do not recommend you spray and walk into your fragrance. It is a huge waste of scent and most of it ends up on your carpet or floor! However an exception to that rule is the next point:
If you really do just want a lighter overall scent once in awhile or especially if you are going to be at a social event where there will be a lot of people, go ahead and spray your perfume lightly in the air and then walk through it. Don’t do it with clothes on as the scent can get into your clothing and be hard to get out.
Never spray an area then rub the perfume (such as rubbing your two wrists together); that crushes the molecules of the fragrance and ruins the scent.
For a lighter scent, spray the outside of your hand instead of the inside if your wrist.
How to Make the Scent Last Longer
Obviously, layering your fragrance will help make the scent last longer. If the scent you use has a matching bath shampoo or gel, perfumed moisturizer or scented powder, apply those then the fragrance.
You may have to reapply perfume more often if you have dry skin. If you do not have the matching moisturizer, pick up some unscented one (Aveeno makes a great one) then apply the moisturizer, then the scent immediately after. It will help the scent to cling to your skin.
Applying a very light layer of petroleum jelly to areas where you will be applying perfume will give the scent something to cling to.
Apply your fragrance low on the body so that the scent rises and it won’t be lost as quickly.
Apply perfume immediately after your shower, as open pores and warm skin will soak up the scent (as long you haven’t used a deodorant soap).
If your scent has faded after a few hours, rub the once-scented area sometimes reactivates the scent.
How to Store Perfume
Perfume does deteriorate, and the time period depends on the temperature, light and length of storage.
Extreme heat and direct sunlight can break down the components of most fragrances so keep all fragrances in a cool dry area and away from windows. Perfume should be stored at room temperature out of direct sunlight and away from extreme heat sources. Perfume should not be kept in the refrigerator.
On average, the shelf life for a fragrance is 3 to 5 years; for pure perfumes it is much less.
Notes
As we age, our skin reacts differently to scent so that a favorite perfume may not smell the same as it always did. Our sense of smell might also diminish so we cannot always accurately gauge whether we are wearing too much fragrance. Keep in mind that less is more. It’s far better to have to reapply than gag everyone around you!
If you want to remember a scent but don't want to store it or keep it, spray a cotton ball and seal in a ziplock baggie.
To make EASY scented body powder, spray 3-4 cotton balls with your favorite scent or essential oil, then mix the cotton balls in with unscented or very lightly scented powder. I use Spring Fresh (see picture), the inexpensive powder which comes in plastic containers (Walmart) and includes a powder puff. You can make your own powder with this recipe but it's more work than I want to do.
Anyway, place the cotton balls in the powder, close lid and leave for at least a week. Every now and again, shake the container. When you open the container next, your powder will smell like whatever scent you put on the cotton ball. Pick out the cotton balls, shake them off and save them in a plastic baggie to use again later!
Fragrance Notes/Family
Women:
Fresh: Citrus, Green leaves, Marine notes Floral: Jasmine, Rose, White flowers Oriental: Spices, Vanilla, Patchouli Woody: Citrus, Warm woods, Moss
Men:
Fresh: Citrus, Green leaves, Marine notes Aromatic: Citrus, Lavendar, Geranium Woody: Vetiver, Agarwood, Cedar
Go to this link, http://www.sephora.com/browse/me/index.jhtml?categoryId= and on the right hand side you will see a list like the one above. Click on the family (such as Fresh) and it will take you to a page which breaks down all the different notes within the family!
*Information gleaned from years of research, cutting out magazine articles, reading articles, and just inhaling any information I could find about colognes!